OUR STORY
THE BRAND
At The Zari Store, we celebrate the vibrant tapestry of Indian Heritage through our exquisite collection of Kanchipuram silk sarees and stunning gold-plated silver jewelry. Our mission is not only to provide beautiful, high quality products but also uplift the skilled artisans behind them.
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ETHICAL CRAFTSMANSHIP
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We proudly collaborate with an independent weaver family to source our sarees. This partnership allows us to support the livelihoods of weavers in India, ensuring that their artistry thrives in a modern marketplace. Each saree is a labor of love, reflecting the rich traditions and craftsmanship.
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Our Silver jewelry is sourced from small women-owned businesses, highlighting our commitment to empowering female artisans. Each piece is thoughtfully chosen to blend contemporary trends with vintage traditions, allowing today's women to express their individuality while honoring their roots.
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CURATED COLLECTIONS
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Our offerings are carefully curated to cater to the modern woman, featuring pieces that range from trendy styles to timeless classics. Each item in our collection tells a story, reflecting the beauty and diversity of Indian culture while ensuring that every woman feels confidant and elegant.
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OUR VISION
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As we grow, we remain dedicated to expanding our product range while upholding ethical practices and quality craftsmanship. By choosing The Zari Store, you are not only embracing elegance but also supporting the artisans who keep our heritage alive.
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Join us in celebrating tradition, empowerment, and the beauty of Indian craftsmanship. ​​
FOUNDER'S MESSAGE
The Zari Store was born out of a deep, personal connection to Kanchipuram silk sarees—a love woven through generations. Every time I drape one, I feel like an excerpt from history, a living piece of the rich heritage and culture of the land I hail from. The vibrant hues, intricate motifs, and the sheer glamour of the fabric have always brought me immense joy, and I wanted to share that feeling with others.​
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With a strong background in supply chain management, business analysis, and product development, I approached this venture with both passion and precision. My exposure to core business fundamentals allowed me to seamlessly transition into the world of textiles and fine craftsmanship, while my analytical and strategic skills helped me conceptualize and build The Zari Store, step by step.​
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At its core, The Zari Store is more than just a brand—it's a bridge between exquisite Indian craftsmanship and a community thousands of miles away from home. My vision is to make premium, heritage-rich pieces more accessible, ensuring that tradition continues to thrive beyond borders.​
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Every purchase from The Zari Store is designed to evoke emotions—a sense of exclusivity, luxury, and nostalgia—because wearing a piece of heritage should always feel special.​​
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- Varsha Saketharaman